FAMILY CHOICE. EVERYDAY

OUR STORY
ALAN RED - THE MAN YOU’LL BE

Since 1940,
Italian long lasting quality

that stands the test of time

Located in the north of Italy, we began in 1940 producing knitwear and than moving - through the years - to everyday underwear.
Since 1990 we became a benchmark in Europe, too; our products combine authentic comfort and everyday beauty because timeless style always begins with the finest fabrics.

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Uomo in intimo con canottiera bianca
Papà stringe tra le braccia il figlio sorridente
ALAN RED - THE MAN YOU’LL BE

Not just underwear.
A partner for life.

Alan Red garment is not just underwear, it's a reliable partner that follows you all day long, from mornings to nights.
Our collection doesn’t need seasonal occasions or special events; it is designed to suit your style and make you feel comfortable.
You wear it without thinking twice, because you know it will make you feeling good.
Alan Red underwear doesn’t just dress you, it belongs to your own story and becomes part of you, year by year.

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DISCOVER ALL OUR PRODUCTS

Alan Red is closer than you think: find us in top fashion stores and online marketplaces you already love

Virginia

VIRGINIA

100% cotton T-shirt with high collar

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Derby

DERBY

100% cotton T-shirt with slim collar

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Ottawa

OTTAWA

Stretch body-fit T-shirt with classic O-neck

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Boxer Bamboo neri indossati

BAMBOO COLLECTION

Naturally strong, incredibly soft.

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ALAN RED - THE MAN YOU’LL BE

THE MaN
YOU’LL BE

From one generation to the next generation, same standard.
Alan Red is a link between past and future, a pass down trust; it's not just about wearing a T-shirt or a boxer, it’s carrying on a family gesture.
Real style doesn’t fade: it renews and hands down to next generations.

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Collage intimo indossato da modello
Collage intimo scuro
ALAN RED - THE MAN YOU’LL BE

Alan Red
is close to you

Alan red is more than a Brand; we are an everyday partner since more than 30 years, with a consolidated network of stores and retailers that offer you the chance to see, touch and experience the quality.
You can find our products in historical shops or new activities that share the timeless values of authenticity, comfort and quality.
An Italian Brand that became a friend for European customers and retailers.

OUR STORY
Logo Alan Red

Want to become an Alan Red
retailer?

Step into an history that lasts since more than 80 years.
Becoming an Alan Red retailer means distributing a reliable Italian Brand, known for unbeatable comfort, value, heritage and everyday essentials and style, as only our bestsellers are.
With Alan Red you give your customers not only a product but a reference Brand in the European market.